Last.FM Xing

Last.fm exercises OpenSocial options, launches Ning app

Last.fm is now launching an application within Ning, a network of niche social networking destinations. The Last.fm application allows users to create a display of their favourite artists, and launch customised and interactive radio stations.

That represents a miniature version of the Last.fm service, a favourite among many music fans. In total, the Ning network traverses 122,000 social networks, all of which cater to super-targeted tastes and lifestyles.
Ning is actually platform for creating social networks, and an early adopter of the OpenSocial initiative being spearheaded by Google. The OpenSocial platform is now being rolled across a broad number of social networking destinations, including MySpace.

“Teaming with Ning to embrace the new OpenSocial standard is a first step towards an easy solution for our users to share and build their music tastes virtually wherever they are,” explained Last.fm cofounder Martin Stiksel. Last.fm first announced the platform on Thursday.